Busn 8 8th Edition Kelly Test Bank

Busn 8 8th Edition Kelly Test Bank

Product details:

• ISBN-10 ‏ : ‎ 1285775295
• ISBN-13 ‏ : ‎ 978-1285775296
• Author: Marcella Kelly

Created by the continuous feedback of a student-tested faculty-approved process BUSN 8 delivers a visually appealing succinct print component tear-out review cards for students and instructors and a consistent online offering with Enhanced CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes

Table contents:

1 Business and management research, reflective diaries and the purpose of this book

2 Choosing a research topic and developing your research
proposal

3 Critically reviewing the literature

4 Understanding research philosophy and approaches to theory
development

5 Formulating the research design

6 Negotiating access and research ethics

7 Selecting samples

8 Utilising secondary data

9 Collecting data through observation

10 Collecting primary data using research interviews and research diaries

11 Collecting primary data using questionnaires

12 Analysing data quantitatively

13 Analysing data qualitatively

14 Writing and presenting your project report

Bibliography

Appendices

Glossary

Index

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