Busn 8 8th Edition Kelly Test Bank
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Busn 8 8th Edition Kelly Test Bank
Product details:
- ISBN-10 : 1285775295
- ISBN-13 : 978-1285775296
- Author: Marcella Kelly
Created by the continuous feedback of a student-tested faculty-approved process BUSN 8 delivers a visually appealing succinct print component tear-out review cards for students and instructors and a consistent online offering with Enhanced CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes
Table contents:
1 Business and management research, reflective diaries and the purpose of this book
2 Choosing a research topic and developing your research
proposal
3 Critically reviewing the literature
4 Understanding research philosophy and approaches to theory
development
5 Formulating the research design
6 Negotiating access and research ethics
7 Selecting samples
8 Utilising secondary data
9 Collecting data through observation
10 Collecting primary data using research interviews and research diaries
11 Collecting primary data using questionnaires
12 Analysing data quantitatively
13 Analysing data qualitatively
14 Writing and presenting your project report
Bibliography
Appendices
Glossary
Index
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