Canadian Advertising in Action 11th Edition Tuckwell Test Bank
You may also like
-
$26.99
$50.00
Canadian Advertising in Action 11th Edition Tuckwell Test Bank
Product details:
- ISBN-10 : 0134228847
- ISBN-13 : 978-0134228846
- Author: Keith Tuckwell
Praised for its clear writing style and solid Canadian examples, Advertising in Actionprovides a clear picture of the advertising industry. This book is ideal for courses that focus primarily on advertising while introducing students to the broader topic of integrated marketing communications.
Table contents:
Part 1 Advertising and Marketing Communications Today
Chapter 1 Advertising in a Marketing Communications Environment
Chapter 2 The Advertising Industry
Part 2 Marketing Communications Planning
Chapter 3 Consumer Behaviour Concepts and Target Marketing
Chapter 4 Strategic Planning Concepts for Marketing Communications
Part 3 Creating the Message
Chapter 5 Creative Planning Essentials
Chapter 6 Design, Layout, and Production
Part 4 Communicating the Message: Planning Message Placement
Chapter 7 Media Planning Essentials
Chapter 8 Print Media: Newspapers and Magazines
Chapter 9 Broadcast Media: Television and Radio
Chapter 10 Out-of-Home Media
Chapter 11 Direct Response Media
Chapter 12 Interactive Media
Part 5 Communicating the Message: Integrated Media Choices
Chapter 13 Sales Promotion
Chapter 14 Public Relations and Experiential Marketing
People also search:
canadian advertising in action 11th edition
canadian advertising in action 11th edition pdf
canadian advertising in action, 11/e
canadian advertising in action 10th edition answers
