Canadian Advertising in Action 11th Edition Tuckwell Test Bank

Canadian Advertising in Action 11th Edition Tuckwell Test Bank

Product details:

• ISBN-10 ‏ : ‎ 0134228847
• ISBN-13 ‏ : ‎ 978-0134228846
• Author: Keith Tuckwell

Praised for its clear writing style and solid Canadian examples, Advertising in Actionprovides a clear picture of the advertising industry. This book is ideal for courses that focus primarily on advertising while introducing students to the broader topic of integrated marketing communications.

Table contents:

Part 1 Advertising and Marketing Communications Today

Chapter 1 Advertising in a Marketing Communications Environment

Chapter 2 The Advertising Industry

Part 2 Marketing Communications Planning

Chapter 3 Consumer Behaviour Concepts and Target Marketing

Chapter 4 Strategic Planning Concepts for Marketing Communications

Part 3 Creating the Message

Chapter 5 Creative Planning Essentials

Chapter 6 Design, Layout, and Production

Part 4 Communicating the Message: Planning Message Placement

Chapter 7 Media Planning Essentials

Chapter 8 Print Media: Newspapers and Magazines

Chapter 9 Broadcast Media: Television and Radio

Chapter 10 Out-of-Home Media

Chapter 11 Direct Response Media

Chapter 12 Interactive Media

Part 5 Communicating the Message: Integrated Media Choices

Chapter 13 Sales Promotion

Chapter 14 Public Relations and Experiential Marketing

People also search:

canadian advertising in action 11th edition

canadian advertising in action 11th edition pdf

canadian advertising in action, 11/e

canadian advertising in action 10th edition answers

Instant download after Payment is complete