CB Canadian 2nd Edition Babin Test Bank

CB Canadian 2nd Edition Babin Test Bank

Product details:

• ISBN-10 ‏ : ‎ 0176570381
• ISBN-13 ‏ : ‎ 978-0176570385
• Author:

The second Canadian edition of CB is an innovative, hybrid-learning package that was created by the continuous feedback of our “student-tested, faculty-approved” process, unique to Nelson’s 4ltr Press series. CB delivers comprehensive content in a visually appealing, succinct print component paired with a high-value online offering – MindTap – that includes an integrated eReader and a set of interactive digital tools that appeal to a wide range of learning styles and needs, all at a value-based price. This winning combination is proven to increase engagement and lead to better outcomes.

Table contents:

PART ONE INTRODUCTION
1 What Is CB, and Why Should I Care?
2 Value and the Consumer Behaviour Value Framework

PART TWO INTERNAL INFLUENCES
3 Consumer Learning Starts Here: Perception
4 Comprehension, Memory, and Cognitive Learning
5 Motivation and Emotion: Driving Consumer Behaviour
6 Personality, Lifestyles, and the Self-Concept
7 Attitudes and Attitude Change

PART THREE EXTERNAL INFLUENCES
8 Consumer Culture
9 Microcultures
10 Group and Interpersonal Influence

PART FOUR SITUATIONS AND DECISION MAKING
11 Consumers in Situations
12 Decision Making I: Need Recognition and Search
13 Decision Making II: Alternative Evaluation and Choice

PART FIVE CONSUMPTION AND BEYOND
14 Consumption to Satisfaction
15 Consumer Relationships
16 Marketing Ethics and Consumer Misbehaviour

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