CB4 4th Edition Babin Test Bank

CB4 4th Edition Babin Test Bank

Product details:

Created through a “student-tested, faculty-approved” review process with more than 250 learners and instructors, CB4 offers a visually appealing, succinct printed approach with tear-out review cards and online CourseMate study tools and interactive eBook. The CB4 book and learning resources are all offered at a value-based price with a unique approach that’s proven to increase retention and strengthen learning outcomes. CB4 streamlines an engaging introduction to the core concepts and applications of contemporary consumer behavior as it is practiced today with the latest consumer behavior statistics, examples and trends. This magazine-style book emphasizes how the recent recession, green marketing, and natural disasters all impact contemporary consumer behavior. CB4’s captivating approach promises to bring the most recent consumer behavior information to life in a presentation focused on the needs of today’s learner.

Table contents:

PART I: INTRODUCTION.

1. What Is CB and Why Should I Care?

2. Value and the Consumer Behavior Value Framework. Part 1 Case Studies. PART II: INTERNAL INFLUENCES.

3. Consumer Learning Starts Here: Perception.

4. Comprehension, Memory, and Cognitive Learning.

5. Motivations and Emotion: Driving Consumer Behavior.

6. Personality, Lifestyles, and the Self-Concept.

7. Attitudes and Attitude Change. Part 2 Case Studies. PART III: EXTERNAL INFLUENCES.

8. Consumer Culture.

9. Micro-cultures.

10. Group Influence. Part 3 Case Studies. PART IV: SITUATIONS AND DECISION MAKING.

11. Consumers in Situations.

12. Decision Making I: Need Recognition and Search.

13. Decision Making II: Alternative Evaluation and Choice. Part 4 Case Studies. PART V: CONSUMPTION AND BEYOND.

14. Consumption to Satisfaction.

15. Consumer Relationships.

16. Consumer and Marketing Misbehavior. Part 5 Case Studies.

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