CDN ED Contemporary Marketing 3rd Edition Boone Test Bank

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CDN ED Contemporary Marketing 3rd Edition Boone Test Bank.

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Product Details:

  • ISBN-10 ‏ : ‎ 0176648828
  • ISBN-13 ‏ : ‎ 978-0176648824
  • Author:   Louis Boone

Connecting with Customers. Contemporary Marketing provides students with a current, relevant, and cutting-edge approach to marketing. The text’s up-to-date research and focus on strategy give it the academic rigour necessary for a course on the principles of marketing. The student-centred approach and industry-focused content (including SME and Green Marketing boxes) connect the student to both the academic research and their lives after graduation.

 

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