Consumer Behavior 10th Edition Schiffman Test Bank
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Consumer Behavior 10th Edition Schiffman Test Bank
Product details:
- ISBN-10 : 0135053013
- ISBN-13 : 978-0135053010
- Author: Leon G. Schiffman (Author), Leslie Lazar Kanuk (Author), Joseph Wisenblit (Contributor)
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavior; Consumer Perception; Consumer Learning; Consumer Attitude Formation and Change; Communication and Consumer Behavior; The Family and Its Social Class Standing; Influence of Culture on Consumer Behavior; Subcultures and Consumer Behavior; Cross Cultural and Global Consumer Behavior; Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing For readers interested in studying consumer behavior and/or marketing.
Table contents:
hapter 1: Consumer Behavior: Meeting Changes and Challenges
Chapter 2: The Consumer Research Process
Chapter 3: Marketing Segmentation and Strategic Targeting
Chapter 4: Consumer Motivation
Chapter 5: Personality and Consumer Behavior
Chapter 6: Consumer Perception
Chapter 7: Consumer Learning
Chapter 8: Consumer Attitude Formation and Change
Chapter 9: Communication and Consumer Behavior
Chapter 10: The Family and Its Social Class standings
Chapter 11: Influence of Culture on Consumer Behavior
Chapter 12: Subcultures and Consumer Behavior
Chapter 13: Cross-Cultural Consumer Behavior: An International Perspective
Chapter 14: Consumers and the Diffusion of innovations
Chapter 15: Consumer Decision Making and Beyond
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