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Consumer Behavior 10th Edition Solomon Solutions Manual
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Product details:
- ISBN-10 : 0132671840
- ISBN-13 : 978-0132671842
- Author: Michael R. Solomon
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape peoples social experiences.
Table of contents:
Chapter 1: Consumer Behavior: Meeting Changes and Challenges
Chapter 2: The Consumer Research Process
Chapter 3: Marketing Segmentation and Strategic Targeting
Chapter 4: Consumer Motivation
Chapter 5: Personality and Consumer Behavior
Chapter 6: Consumer Perception
Chapter 7: Consumer Learning
Chapter 8: Consumer Attitude Formation and Change
Chapter 9: Communication and Consumer Behavior
Chapter 10: The Family and Its Social Class standings
Chapter 11: Influence of Culture on Consumer Behavior
Chapter 12: Subcultures and Consumer Behavior
Chapter 13: Cross-Cultural Consumer Behavior: An International Perspective
Chapter 14: Consumers and the Diffusion of innovations
Chapter 15: Consumer Decision Making and Beyond
Chapter 16: Marketing Ethics and Social Responsibility
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