Consumer Behavior 10th Edition Solomon Test Bank

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Product details:

• ISBN-10 ‏ : ‎ 0132671840
• ISBN-13 ‏ : ‎ 978-0132671842
• Author: Michael R. Solomon

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

Table of contents:

Chapter 1: Consumer Behavior: Meeting Changes and Challenges

Chapter 2: The Consumer Research Process

Chapter 3: Marketing Segmentation and Strategic Targeting

Chapter 4: Consumer Motivation

Chapter 5: Personality and Consumer Behavior

Chapter 6: Consumer Perception

Chapter 7: Consumer Learning

Chapter 8: Consumer Attitude Formation and Change

Chapter 9: Communication and Consumer Behavior

Chapter 10: The Family and Its Social Class standings

Chapter 11: Influence of Culture on Consumer Behavior

Chapter 12: Subcultures and Consumer Behavior

Chapter 13: Cross-Cultural Consumer Behavior: An International Perspective

Chapter 14: Consumers and the Diffusion of innovations

Chapter 15: Consumer Decision Making and Beyond

Chapter 16: Marketing Ethics and Social Responsibility

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