Part 1: An Introduction to Consumer Behavior
Chapter 1: Understanding Consumer Behavior
Part 2: The Psychological Core
Chapter 2: Motivation, Ability, and Opportunity
Chapter 3: From Exposure to Comprehension
Chapter 4: Memory and Knowledge
Chapter 5: Attitudes Based on High Effort
Chapter 6: Attitudes Based on Low Effort
Part 3: The Process of Making Decisions
Chapter 7: Problem Recognition and Information Search
Chapter 8: Judgment and Decision-Making Based on High Effort
Chapter 9: Judgment and Decision-Making Based on Low Effort
Chapter 10: Post-Decision Processes
Part 4: The Consumer’s Culture
Chapter 11: Social Influences on Consumer Behavior
Chapter 12: Consumer Diversity
Chapter 13: Household and Social Class Influences
Chapter 14: Psychographics: Values, Personality, and Lifestyles
Part 5: Consumer Behavior Outcomes and Issues
Chapter 15: Innovations: Adoption, Resistance, and Diffusion
Chapter 16: Symbolic Consumer Behavior
Chapter 17: Marketing, Ethics, and Social Responsibility in Today’s Consumer Society
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