Consumer Behavior 7th Edition Hoyer Test Bank

Part 1: An Introduction to Consumer Behavior

Chapter 1: Understanding Consumer Behavior

Part 2: The Psychological Core

Chapter 2: Motivation, Ability, and Opportunity

Chapter 3: From Exposure to Comprehension

Chapter 4: Memory and Knowledge

Chapter 5: Attitudes Based on High Effort

Chapter 6: Attitudes Based on Low Effort

Part 3: The Process of Making Decisions

Chapter 7: Problem Recognition and Information Search

Chapter 8: Judgment and Decision-Making Based on High Effort

Chapter 9: Judgment and Decision-Making Based on Low Effort

Chapter 10: Post-Decision Processes

Part 4: The Consumer’s Culture

Chapter 11: Social Influences on Consumer Behavior

Chapter 12: Consumer Diversity

Chapter 13: Household and Social Class Influences

Chapter 14: Psychographics: Values, Personality, and Lifestyles

Part 5: Consumer Behavior Outcomes and Issues

Chapter 15: Innovations: Adoption, Resistance, and Diffusion

Chapter 16: Symbolic Consumer Behavior

Chapter 17: Marketing, Ethics, and Social Responsibility in Today’s Consumer Society

People also search:

Consumer Behavior 7th

Consumer Behavior

What is Consumer Behavior?

What are the 7os of consumer behaviour?

What are the 4 types of consumer behavior?