Consumer Behaviour Asia Pacific 1st Edition Hoyer Test Bank
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Consumer Behaviour Asia Pacific 1st Edition Hoyer Test Bank
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Table contents
PART I: INTRODUCTION TO CONSUMER BEHAVIOUR
1. Consumer behaviour and consumer research
2. How consumer analysis affects business strategy
PART II: CONSUMER DECISION MAKING
3. The consumer decision process
4. Pre-purchase processes: Need recognition, search, and evaluation
5. Purchase
6. Post-purchase processes: Consumption and evaluation
PART III: INDIVIDUAL DETERMINANTS OF CONSUMER BEHAVIOUR
7. Demographics, psychographics, and personality
8. Consumer motivation
9. Consumer knowledge
10. Consumer intentions, attitudes, beliefs, and feelings
PART IV: ENVIRONMENTAL INFLUENCES ON CONSUMER BEHAVIOUR
11. Culture, ethnicity, and social class
12. Family and household influences
13. Group and personal influence
PART V: INFLUENCING CONSUMER BEHAVIOUR
14. Making contact
15. Shaping consumers opinions
16. Helping consumers to remember
17. Consumerism and beyond consumption
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