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Consumer Behaviour Asia Pacific 1st Edition Hoyer Test Bank
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Consumer Behaviour Asia Pacific 1st Edition Hoyer Test Bank
Product details:
Cutting edge and relevant to the local context, this first Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how social media and smartphones are changing the way marketers understand consumers.
Table contents
PART I: INTRODUCTION TO CONSUMER BEHAVIOUR
1. Consumer behaviour and consumer research
2. How consumer analysis affects business strategy
PART II: CONSUMER DECISION MAKING
3. The consumer decision process
4. Pre-purchase processes: Need recognition, search, and evaluation
5. Purchase
6. Post-purchase processes: Consumption and evaluation
PART III: INDIVIDUAL DETERMINANTS OF CONSUMER BEHAVIOUR
7. Demographics, psychographics, and personality
8. Consumer motivation
9. Consumer knowledge
10. Consumer intentions, attitudes, beliefs, and feelings
PART IV: ENVIRONMENTAL INFLUENCES ON CONSUMER BEHAVIOUR
11. Culture, ethnicity, and social class
12. Family and household influences
13. Group and personal influence
PART V: INFLUENCING CONSUMER BEHAVIOUR
14. Making contact
15. Shaping consumers opinions
16. Helping consumers to remember
17. Consumerism and beyond consumption
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