Contemporary Advertising and Integrated Marketing Communications 15th Edition Arens Solutions Manual
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Contemporary Advertising and Integrated Marketing Communications 15th Edition Arens Solutions Manual.
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Contemporary Advertising and Integrated Marketing Communications 15th Edition Arens Solutions Manual
Product details:
- ISBN-10 : 1259548155
- ISBN-13 : 9781259548154
- Author: William F Arens, Michael F Weigold, Christian Arens
CONTEMPORARY ADVERTISING, 13e, is one of the best-selling advertising texts in this field. Known as the coffee table book for Advertising, it is known for its current examples, the author s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.”
Table contents:
Chapter 1: The Shindle Farm
Chapter 2: The Arrival
Chapter 3: A Friend in Need
Chapter 4: A Systematic Search
Chapter 5: A Mean Trick
Chapter 6: A Threatre Party
Chapter 7: A Midnight Alarm
Chapter 8: The Zoological Collectiom
Chapter 9: The Excursion
Chapter 10: A Disappearance
Chapter 11: Bob’s Friend
Chapter 12: The Museum
Chapter 13: The Feast
Chapter 14: The Pursuit
Chapter 15: The Arrest
Chapter 16: The Coupon
Chapter 17: At Home
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