Contemporary Advertising and Integrated Marketing Communications 15th Edition Arens Test Bank
$26.99$50.00 (-46%)
Contemporary Advertising and Integrated Marketing Communications 15th Edition Arens Test Bank.
You may also like
This is completed downloadable of Contemporary Advertising and Integrated Marketing Communications 15th Edition Arens Test Bank
Product Details:
- ISBN-10 : 1259548155
- ISBN-13 : 978-1259548154
- Author:
Normal wear and tear from moderate use. May not include supplements.
Table of Content:
Part One: What are Advertising and IntegratedMarketing Communications?
Chapter 1: Advertising and IMC Today
Chapter 2: The Big Picture: The Functions ofAdvertising and Its Evolution
Chapter 3: The Big Picture: Economic, Ethical,and Regulatory Aspects
Chapter 4: The Scope of Advertising: From Localto Global
Part Two: Planning the Campaign
Chapter 5: Marketing and Consumer Behavior: TheFoundations of IMC
Chapter 6: Market Segmentation and the MarketingMix: Determinants of Campaign Strategy
Chapter 7: Research: Gathering Information forIMC Planning
Chapter 8: Marketing and IMC Planning
Chapter 9: Planning Media Strategy:Disseminating the Message
Chapter 10: Creative Strategy and the CreativeProcess
Part Three: Executing and Evaluating the Campaign
Chapter 11: Creative Execution: Art and Copy
Chapter 12: Advertising in Print Media
Chapter 13: Using Electronic Media: Televisionand Radio
Chapter 14: Using Digital Interactive Media
Chapter 15: Social Media
Chapter 16: Using Out-of-Home, Exhibitive, andSupplementary Media
Chapter 17: Relationship Building: DirectMarketing, Personal Selling, and Sales Promotion
Chapter 18: Relationship Building: PublicRelations, Sponsorship, and Corporate Advertising
Epilogue: Repositioning a Brand
Appendix A: Marketing Plan Outline
Appendix B: Advertising Plan Outline
People Also Search:
contemporary advertising and integrated marketing communications
contemporary advertising and integrated marketing communications 15th edition
contemporary advertising and integrated marketing communications download scribd
contemporary advertising and integrated marketing communications testbank download pdf
