Contemporary Business Canadian 2nd Edition Boone Test Bank

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Contemporary Business Canadian 2nd Edition Boone Test Bank.

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Contemporary Business Canadian 2nd Edition Boone Test Bank

Product details:

  • ISBN-10: 1119194334
  • Author: Louis E. Boone; David L. Kurtz; Michael H. Khan; Brahm Canzer

Boone, Contemporary Business, Second Canadian Edition, provides a comprehensive, current, and contemporary solution to your introduction to business needs. Though still covering the traditional areas of an introduction to business course, the text takes a contemporary approach using current real-life examples to engage university and college students.  Our authors are experienced professors with first-hand knowledge of the resources needed to meet the needs of introductory business students.

Table contents:

Part 1 Business in a Global Environment

Chapter 1 The Changing Face of Business

Chapter 2 Business Ethics and Social Responsibility

Chapter 3 Economic Challenges Facing Contemporary Business

Chapter 4 Competing in World Markets

Part 2 Starting and Growing Your Business

Chapter 5 Forms of Business Ownership and Organization

Chapter 6 Starting Your Own Business: The Entrepreneurship Alternative

Part 3 Management: Empowering People to Achieve Business Goals

Chapter 7 Management, Leadership, and the Internal Organization

Chapter 8 Human Resource Management: From Recruitment to Labour Relations

Chapter 9 Top Performance Through Empowerment, Teamwork, and Communication

Chapter 10 Production and Operations Management

Part 4 Marketing Management

Chapter 11 Customer-Driven Marketing

Chapter 12 Product and Distribution Strategies

Chapter 13 Promotion and Pricing Strategies

Part 5 Managing Technology and Information

Chapter 14 Using Technology to Manage Information

Part 6 Managing Financial Resources

Chapter 15 Understanding Accounting and Financial Statements

Chapter 16 The Financial System

Chapter 17 Financial Management

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