E Commerce 2017 14th Edition Laudon Test Bank

Instant download E Commerce 2017 14th Edition Laudon Test Bank pdf docx epub after payment.

Product Details:

• ISBN-10 ‏ : ‎ 013483951X
• ISBN-13 ‏ : ‎ 978-0134839516
• Author: Kenneth Laudon, Carol Traver 

Table of contents:

CHAPTER 1 THE REVOLUTION IS JUST BEGINNING
Opening Case: Uber: The New Face of E-commerce?
Insight on Technology: Will Apps Make the Web Irrelevant?
Insight on Business: Startup Boot Camp
Insight on Society: Facebook and the Age of Privacy
Case Study: Pinterest: A Picture Is Worth a Thousand Words
CHAPTER 2 E-COMMERCE BUSINESS MODELS AND CONCEPTS
Opening Case: Tweet Tweet: Twitter’s Business Model
Insight on Society: Foursquare: Check Your Privacy at the Door
Insight on Business: Crowdfunding Takes Off
Insight on Technology: Will the Connected Car Become the Next Hot Entertainment Vehicle?
Case Study: Freemium Takes Pandora Public
CHAPTER 3 E-COMMERCE INFRASTRUCTURE: THE INTERNET, WEB, AND MOBILE
PLATFORM
Opening Case: The Apple Watch: Bringing the Internet of Things to Your Wrist
Insight on Society: Government Regulation and Surveillance of the Internet
Insight on Technology: The Rise of HTML5
Insight on Business: AI, Intelligent Assistants, and Chatbots
Case Study: Akamai Technologies: Attempting to Keep Supply Ahead of Demand
CHAPTER 4 BUILDING AN E-COMMERCE PRESENCE: WEBSITES, MOBILE SITES, AND APPS
Opening Case: The Wall Street Journal: Redesigning for Today’s Platforms
Insight on Business: Weebly Makes Creating Websites Easy
Insight on Society: Designing for Accessibility
Insight on Technology: Carnival Cruise Ships Go Mobile
Case Study: Dick’s Sporting Goods: Taking Control of Its E-commerce Operations
CHAPTER 5 E-COMMERCE SECURITY AND PAYMENT SYSTEMS
Opening Case: Cyberwar: MAD 2.0
Insight on Society: The Ashley Madison Data Breach
Insight on Technology: Think Your Smartphone Is Secure?
Insight on Business: Bitcoin
Case Study: The Mobile Payment Marketplace: Goat Rodeo
CHAPTER 6 E-COMMERCE MARKETING AND ADVERTISING CONCEPTS
Opening Case: Video Ads: Shoot, Click, Buy
Insight on Business: Are the Very Rich Different From You and Me?
Insight on Technology: The Long Tail: Big Hits and Big Misses
Insight on Society: Every Move You Take, Every Click You Make, We’ll Be Tracking You
Case Study: Programmatic Advertising: Real-Time Marketing

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