E-Commerce Essentials 1st Edition Laudon Test Bank
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E-Commerce Essentials 1st Edition Laudon Test Bank
Product details:
- ISBN-10 : 0133544982
- ISBN-13 : 978-0133544985
- Author: Kenneth C. Laudon, Carol Guercio Traver
1: The Revolution Continues
2: E-commerce Business Models and Concepts
3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform
4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps
5: E-commerce Security and Payment Systems
6: E-commerce Marketing and Advertising Concepts.
7: Ethical, Social, and Political Issues in E-commerce
8: Online Retailing and Services
9: Online Content and Media
10: Social Networks, Auctions, and Portals
11: B2B E-commerce: Supply Chain Management and Collaborative Commerce
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