Economics for Managers 3rd Edition Farnham Test Bank
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Instant download Economics for Managers 3rd Edition Farnham Test Bank pdf docx epub after payment.
Product details:
- ISBN-10 : 0132773708
- ISBN-13 : 978-0132773706
- Author:
To be competitive in today’s business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions.¿ This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand.
Table of contents:
Brief Contents
PART 1. MICROECONOMIC ANALYSIS Managers and Economics Demand, Supply, and Equilibrium Prices Demand Elasticities Techniques for Understanding Consumer Demand and Behavior Production and Cost Analysis in the Short Run Production and Cost Analysis in the Long Run Market Structure: Perfect Competition Market Structure: Monopoly and Monopolistic Competition Market Structure: Oligopoly Pricing Strategies for the Firm
PART 2. MACROECONOMIC ANALYSIS Measuring Macroeconomic Activity Spending by Individuals, Firms, and Governments on Real Goods and Services 13. The Role of Money in the Macro Economy The Aggregate Model of the Macro Economy International and Balance of Payments Issues in the Macro Economy
PART 3. INTEGRATION OF THE FRAMEWORKS Combining Micro and Macro Analysis for Managerial Decision Making SOLUTIONS TO EVEN-NUMBERED PROBLEMS GLOSSARY INDEX
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