Electronic Commerce 12th Edition Gary Schneider Solutions Manual

Electronic Commerce 12th Edition Gary Schneider Solutions Manual

Product details:

• ISBN-10 ‏ : ‎ 1305867815
• ISBN-13 ‏ : ‎ 978-1305867819
• Author: Gary Schneider

Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today�s most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing “Learning From Failure” segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.

Table contents:

PART I: INTRODUCTION.

1. Introduction to Electronic Commerce.

2. Technology Infrastructure: The Internet and the World Wide Web.

PART II: BUSINESS STRATEGIES FOR ELECTRONIC COMMERCE.

3. Selling on the Web.

4. Marketing on the Web.

5. Business-to-Business Activities: Improving Efficiency and Reducing Costs.

6. Social Networking, Mobile Commerce, and Online Auctions.

7. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues.

PART III: TECHNOLOGIES FOR ELECTRONIC COMMERCE.

8. Web Server Hardware and Software.

9. Electronic Commerce Software.

10. Electronic Commerce Security.

11. Payment Systems for Electronic Commerce. PART IV: INTEGRATION.

12. Planning for Electronic Commerce.

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