Electronic Commerce 2012 Managerial and Social Networks Perspectives 7th Edition King Test Bank
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Electronic Commerce 2012 Managerial and Social Networks Perspectives 7th Edition King Test Bank.
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Electronic Commerce 2012 Managerial and Social Networks Perspectives 7th Edition King Test Bank
Product details:
- ISBN-10 : 9780132145381
- ISBN-13 : 978-0132145381
- Author: Efraim Turban, David King
Explore the many aspects of electronic commerce through a managerial perspective.
Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective.
To keep pace with today’s ever-changing technology, the seventh edition has been streamlined—removing material that’s no longer relevant, while still providing information on the hottest topics in the field.
Table contents:
Chapter 1: Overview of Electronic Commerce
Chapter 2: E-Commerce: Mechanisms, Infrastructure, and Tools
Chapter 3: Retailing in Electronic Commerce: Products and Services
Chapter 4: B2B E-Commerce
Chapter 5: Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce
Chapter 6: Mobile Commerce and Ubiquitous Computing
Chapter 7: Social Commerce
Chapter 8: Marketing and Advertising in E-Commerce
