Entrepreneurship and Effective Small Business Management 11th Edition Scarborough Solutions Manual

Instant download Entrepreneurship and Effective Small Business Management 11th Edition Scarborough Solutions Manual pdf docx epub after payment.

Product details:

• ISBN-13: 9780137520954
• Author: Norman M Scarborough, Jeffrey R. Cornwall

Table of contents:

Section 1: The Rewards and Challenges of Entrepreneurship

1. Entrepreneurs: The Driving Force Behind Small Business
2. Ethics and Social Responsibility: Doing the Right Thing
3. Creativity and Innovation: Keys to Entrepreneurial Success
4. Strategic Management and the Entrepreneur

Section 2: Launching a Venture: Entry Strategies

5. Choosing a Form of Ownership
6. Franchising and the Entrepreneur
7. Buying an Existing Business
8. New Business Planning Process: Feasibility Analysis, Business Modeling, and Crafting a Winning Business Plan

Section 3: Building a Marketing Plan

9. Building a Bootstrap Marketing Plan
10. Creative Use of Advertising and Promotion
11. Pricing and Credit Strategies
12. Global Marketing Strategies
13. E-Commerce and Entrepreneurship

Section 4: Building a Financial Plan

14. Creating a Solid Financial Plan
15. Managing Cash Flow
16. Sources of Equity Financing
17. Sources of Debt Financing

Section 5: Building an Operating Plan

18. Location, Layout, and Physical Facilities
19. Supply Chain Management
20. Managing Inventory
21. Staffing and Leading a Growing Company

Section 6: Legal Aspects of Small Business: Succession, Ethics, and Government Regulation

22. Management Succession and Risk Management Strategies in the Family Business
23. The Legal Environment: Business Law and Government Regulation

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