Entrepreneurship and Effective Small Business Management 11th Edition Scarborough Test Bank
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Entrepreneurship and Effective Small Business Management 11th Edition Scarborough Test Bank.
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Product details:
- ISBN-10 : 0133506320
- ISBN-13 : 978-0133506327
- Author:
Open your students’ minds to the possibilities, challenges, and rewards of becoming a small business owner with Entrepreneurship and Effective Small Business Management. This text provides students with the tools they need in order to launch and manage a small business.
This Eleventh Edition continues to provide students with a practical, hands-on approach to launch a business that has the greatest chance for success. This edition features ten new cases and the most recent statistics, studies, surveys, and research about entrepreneurship and small business management.
Table of contents:
Section 1: The Rewards and Challenges of Entrepreneurship Entrepreneurs: The Driving Force Behind Small Business Ethics and Social Responsibility: Doing the Right Thing Creativity and Innovation: Keys to Entrepreneurial Success Strategic Management and the Entrepreneur
Section 2: Launching a Venture: Entry Strategies Choosing a Form of Ownership Franchising and the Entrepreneur Buying an Existing Business New Business Planning Process: Feasibility Analysis, Business Modeling, and Crafting a Winning Business Plan
Section 3: Building a Marketing Plan Building a Bootstrap Marketing Plan Creative Use of Advertising and Promotion Pricing and Credit Strategies Global Marketing Strategies E-Commerce and Entrepreneurship
Section 4: Building a Financial Plan Creating a Solid Financial Plan Managing Cash Flow Sources of Equity Financing Sources of Debt Financing
Section 5: Building an Operating Plan Location, Layout, and Physical Facilities Supply Chain Management Managing Inventory Staffing and Leading a Growing Company
Section 6: Legal Aspects of Small Business: Succession, Ethics, and Government Regulation Management Succession and Risk Management Strategies in the Family Business The Legal Environment: Business Law and Government Regulation
