Entrepreneurship and Small Business Management 1st Edition Mariotti Test Bank

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Product Details:

• ISBN-10 ‏ : ‎ 0132727234
• ISBN-13 ‏ : ‎ 978-0132727235
• Author:  Steve Mariotti (Author), Caroline Glackin (Author)

Before you purchase, check with your instructor or review your course syllabus to ensure that youselect the correct ISBN. Several versions of Pearson’s MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson’s MyLab & Mastering products. Packages Access codes for Pearson’s MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. — Normal 0 false false false EN-US X-NONE X-NONE Written by award-winning experts, Steve Mariotti and Caroline Glackin, ” “Entrepreneurship and Small Business Management” “presents complex economic, financial and business concepts in a manner easily understood by a variety of students. Based on a proven curriculum from the Network for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture from concept through implementation to harvesting or replication. Filled with examples from a broad range of industries, it moves further into the entrepreneurial process discussing the business plan and also the unique aspects of managing and growing entrepreneurial ventures and small businesses.”

Table of Content:

UNIT 1 Entrepreneurial Pathways

• Chapter 1 Entrepreneurs Recognize Opportunities
• Chapter 2 Franchising
• Chapter 3 Finding Opportunity in an Existing Business
• Chapter 4 The Business Plan: Road Map to Success
• Honest Tea Business Plan

• Unit 1 Case Study: Spanx

UNIT 2 Who Are Your Customers?

• Chapter 5 Creating Business from Opportunity
• Chapter 6 Exploring Your Market

• Unit 2 Case Study: Kitchen Arts & Letters, Inc.

UNIT 3 Integrated Marketing

• Chapter 7 Developing the Right Marketing Mix and Plan
• Chapter 8 Pricing and Credit Strategies
• Chapter 9 Integrated Marketing Communications
• Chapter 10 Marketing Globally
• Chapter 11 Smart Selling and Effective Customer Service

• Unit 3 Case Study: Empact

UNIT 4 Show Me the Money: Finding, Securing, and Managing It

• Chapter 12 Understanding and Managing Start-Up, Fixed, and Variable Costs
• Chapter 13 Using Financial Statements to Guide a Business
• Chapter 14 Cash Flow and Taxes
• Chapter 15 Financing Strategy: Debt, Equity, or Both?

• Unit 4 Case Study: Lee’s Ice Cream

UNIT 5 Operating a Small Business Effectively

• Chapter 16 Addressing Legal Issues and Managing Risk
• Chapter 17 Operating for Success
• Chapter 18 Location, Facilities, and Layout
• Chapter 19 Human Resources and Management

• Unit 5 Case Study: ONLC

UNIT 6 Leadership, Ethics, and Exits

• Chapter 20 Leadership and Ethical Practices
• Chapter 21 Franchising, Licensing, and Harvesting: Cashing in Your Brand

• Unit 6 Case Study: Honest Tea

Appendix 1 Sample Student Business Plan: University Parent, Inc.

Appendix 2 BizBuilder Business Plan

Appendix 3 Resources for Entrepreneurs

Appendix 4 Useful Formulas and Equations

Glossary

Index

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