Entrepreneurship and Small Business Management 2nd Edition Mariotti Test Bank

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Written by award-winning experts, Steve Mariotti and Caroline Glackin, Entrepreneurship and Small Business Management presents complex economic, financial and business concepts in a manner easily understood by a variety of students.

Based on a proven curriculum from the Network for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture–from concept through implementation to harvesting or replication. Filled with examples from a broad range of industries, it moves further into the entrepreneurial process–discussing the business plan and also the unique aspects of managing and growing entrepreneurial ventures and small businesses.

 

Table of Content:

  1. UNIT 1 Entrepreneurial Pathways
  2. Chapter 1 Entrepreneurs Recognize Opportunities
  3. Chapter 2 Franchising
  4. Chapter 3 Finding Opportunity in an Existing Business
  5. Chapter 4 The Business Plan: Road Map to Success
  6. UNIT 2 Who are Your Customers?
  7. Chapter 5 Creating Business from Opportunity
  8. Chapter 6 Exploring your Market
  9. UNIT 3 Integrated Marketing
  10. Chapter 7 Developing the Right Marketing Mix and Plan
  11. Chapter 8 Pricing and Credit Strategies
  12. Chapter 9 Integrated Marketing Communications
  13. Chapter 10 Marketing Globally
  14. Chapter 11 Smart Selling and Effective Customer Service
  15. UNIT 4 Show Me the Money: Finding, Securing, and Managing It
  16. Chapter 12 Understanding and Managing Start-Up, Fixed, and Variable Costs
  17. Chapter 13 Using Financial Statements to Guide a Business
  18. Chapter 14 Cash Flow and Taxes
  19. Chapter 15 Financing Strategy: Debt, Equity, or Both?
  20. UNIT 5 Operating a Small Business Effectively
  21. Chapter 16 Addressing Legal Issues and Managing Risk
  22. Chapter 17 Operating for Success
  23. Chapter 18 Location, Facilities, and Layout
  24. Chapter 19 Human Resources and Management
  25. UNIT 6 Leadership, Ethics, and Exits
  26. Chapter 20 Leadership and Ethical Practices
  27. Chapter 21 Franchising, Licensing, and Harvesting: Cashing in Your Brand
  28. Appendix 1 Sample Student Business Plan
  29. Appendix 2 BizBuilder Business Plan
  30. BizBuilder Business Plan Worksheet Questions/Notes
  31. If You Are Starting a Not-for-Profit Organization, Also Consider
  32. Appendix 3 Resources for Entrepreneurs1
  33. Additional Resources
  34. Awards for Entrepreneurs
  35. Appendix 4 Useful Formulas and Equations
  36. Liquidity Ratios
  37. Activity Ratios (Efficiency Ratios)
  38. Profitability Ratios
  39. Market Ratios
  40. Debt Ratios (Leverage Ratios)
  41. Glossary
  42. Index

 

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