Entrepreneurship Starting and Operating A Small Business 4th Edition Mariotti Solutions Manual

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Entrepreneurship Starting and Operating A Small Business 4th Edition Mariotti Solutions Manual.

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Product details:

  • ISBN-10 ‏ : ‎ 0133935604
  • ISBN-13 ‏ : ‎ 978-0133935608
  • Author: Steve MariottiCaroline Glackin 

For courses in Entrepreneurship, Small Business Management, and Starting a Business. This package includes MyEntrepreneurshipLabTM. A Comprehensive, Practical Approach to Starting a Business For fledgling entrepreneurs and business readers, Entrepreneurship: Starting and Operating A Small Business untangles the complex economic, financial, and professional considerations surrounding business ownership and operations. In its Fourth EditionEntrepreneurship takes a critical look at contemporary entrepreneurial successes, allowing readers with a range of business interests to engage with and draw insight from the text. Balancing real-world case studies with thoughtful instruction, Entrepreneurship leads readers to develop their business plans step by step, at the end of each chapter. This approach allows individuals to internalize different aspects of business ownership at a self-guided pace.

Entrepreneurship Starting and Operating A Small Business 4th Edition Mariotti Test Bank

Table of contents:

UNIT 1: Entrepreneurial Pathways

1. Entrepreneurs Recognize Opportunities

2. The Business Plan: Road Map to Success             

3. Creating Business from Opportunity

UNIT 2: Integrated Marketing

4. Exploring Your Market

5. Developing the Right Marketing Mix and Plan

6. Smart Selling and Effective Customer Service

UNIT 3: Show Me the Money: Finding, Securing, and Managing It

7. Understanding and Managing Start-Up, Fixed, and Variable Costs

8. Using Financial Statements to Guide a Business

9. Cash Flow and Taxes

10. Financing Strategy & Tactics

UNIT 4: Operating a Small Business Effectively

11. Addressing Legal Issues and Managing Risk

12. Operating for Success

13. Management, Leadership, & Ethical Practices

UNIT 5: Cashing in the Brand

14. Franchising, Licensing, and Harvesting: Cashing in Your Brand

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