Entrepreneurship Starting and Operating A Small Business 4th Edition Mariotti Test Bank
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Entrepreneurship Starting and Operating A Small Business 4th Edition Mariotti Test Bank.
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Entrepreneurship Starting and Operating A Small Business 4th Edition Mariotti Test Bank
Product details:
- ISBN-10 : 0133935604
- ISBN-13 : 978-0133935608
- Author: Steve Mariotti ,Caroline Glackin
A Comprehensive, Practical Approach to Starting a Business For fledgling entrepreneurs and business readers, Entrepreneurship: Starting and Operating A Small Business untangles the complex economic, financial, and professional considerations surrounding business ownership and operations. In its Fourth Edition, Entrepreneurship takes a critical look at contemporary entrepreneurial successes, allowing readers with a range of business interests to engage with and draw insight from the text. Balancing real-world case studies with thoughtful instruction, Entrepreneurship leads readers to develop their business plans step by step, at the end of each chapter. This approach allows individuals to internalize different aspects of business ownership at a self-guided pace.
Entrepreneurship Starting and Operating A Small Business 4th Edition Mariotti Solutions Manual
Table contents:
UNIT 1: Entrepreneurial Pathways
1. Entrepreneurs Recognize Opportunities
2. The Business Plan: Road Map to Success
3. Creating Business from Opportunity
UNIT 2: Integrated Marketing
4. Exploring Your Market
5. Developing the Right Marketing Mix and Plan
6. Smart Selling and Effective Customer Service
UNIT 3: Show Me the Money: Finding, Securing, and Managing It
7. Understanding and Managing Start-Up, Fixed, and Variable Costs
8. Using Financial Statements to Guide a Business
9. Cash Flow and Taxes
10. Financing Strategy & Tactics
UNIT 4: Operating a Small Business Effectively
11. Addressing Legal Issues and Managing Risk
12. Operating for Success
13. Management, Leadership, & Ethical Practices
UNIT 5: Cashing in the Brand
14. Franchising, Licensing, and Harvesting: Cashing in Your Brand
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