Entrepreneurship Successfully Launching New Ventures MA 4th Edition Bruce Test Bank

Entrepreneurship Successfully Launching New Ventures MA 4th Edition Bruce Test Bank

Product details:

• ISBN-10 ‏ : ‎ 0132555522
• ISBN-13 ‏ : ‎ 978-0132555524
• Author: Barringer, Bruce R. Used

Entrepreneurship: Launching New Ventures introduces readers to the process of entrepreneurial success and shows them how to be effective every step of the way.

Table contents:

Part I: Selecting The New Venture

1. What’s Entrepreneurship About? Do You Want to Start Your Own Business?

2. New Venture Options: Do You Want to Start a New Business, Buy One, be a Franchisee, or a Corporate or Nonprofit Entrepreneur?

3. What Business? How do You Find Opportunities and Develop a Business Model?

4. How do You Assess the Chances of Venture Success? Feasibility Analysis and Protecting the Business Model Legally

Part II: Planning The New Venture

5. Business Planning: What’s Your Legal Form and Strategy?

6. The Marketing Plan: Who are Your Customers?

7. The Location and Layout Plan: What Facilities do You Need?

8. The Operations Plan: How Will You Make the Product?

9. The Human Resource Plan: How do You Develop the New Venture Team and Employees?

10. The Finance Plan: How Much Money do You Need?

Part III: Financing And Controlling The New Venture

11. Sources of Funds: Where do You Get the Money?

12. Controls: How do You Keep the New Venture on Track?

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