Essentials of Entrepreneurship and Small Business Management 7th Edition Scarborough Solutions Manual
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Essentials of Entrepreneurship and Small Business Management 7th Edition Scarborough Solutions Manual.
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Essentials of Entrepreneurship and Small Business Management 7th Edition Scarborough Solutions Manual
Product details:
- ISBN-10 : 0132666790
- ISBN-13 : 978-0132666794
- Author: Norman M. Scarborough
Intended primarily for undergraduate courses in small business management or entrepreneurship, this text also provides practical content to anyone interested in starting their own business.
With a practical, hands on approach to entrepreneurship, this text aims to provide readers with the knowledge and tools they need to launch a business so that it has the greatest chance for success.
Table contents:
Section I: The Challenge of Entrepreneurship
Chapter 1 The Foundations of Entrepreneurship
Chapter 2 Ethics and Social Responsibility: Doing the Right Thing
Chapter 3 Inside the Entrepreneurial Mind: From Ideas to Reality
Section II: The Entrepreneurial Journey Begins
Chapter 4 Conducting a Feasibility Analysis and Designing a Business Model
Chapter 5 Crafting a Business Plan and Building a Solid Strategic Plan
Chapter 6 Forms of Business Ownership and Buying an Existing Business
Chapter 7 Franchising and the Entrepreneur
Section III: Launching the Business
Chapter 8 Building a Powerful Bootstrap Marketing Plan
Chapter 9 E-commerce and the Entrepreneur
Chapter 10 Pricing and Credit Strategies
Chapter 11 Creating a Successful Financial Plan
Chapter 12 Managing Cash Flow
Section IV: Putting the Business Plan to Work: Sources of Funds
Chapter 13 Sources of Financing: Equity and Debt
Chapter 14 Choosing the Right Location and Layout
Chapter 15 Global Aspects of Entrepreneurship
Chapter 16 Building a New Venture Team and Planning the Next Generation
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