Essentials of Entrepreneurship and Small Business Management 7th Edition Scarborough Test Bank

Instant download Essentials of Entrepreneurship and Small Business Management 7th Edition Scarborough Test Bank pdf docx epub after payment.

Product details:

• ISBN-10 ‏ : ‎ 0132666790
• ISBN-13 ‏ : ‎ 978-0132666794
• Author: Norman M. Scarborough

Intended primarily for undergraduate courses in small business management or entrepreneurship, this text also provides practical content to anyone interested in starting their own business.

With a practical, “hands on” approach to entrepreneurship, this text aims to provide readers with the knowledge and tools they need to launch a business so that it has the greatest chance for success.

Table of contents:

1. 1 The Foundations of Entrepreneurship
2. 2 Ethics and Social Responsibility: Doing the Right Thing
3. 3 Creativity and Innovation: Keys to Entrepreneurial Success
4. 4 Conducting a Feasibility Analysis and Designing a Business Model
5. 5 Crafting a Business Plan and Building a Solid Strategic Plan
6. 6 Forms of Business Ownership
7. 7 Buying an Existing Business
8. 8 Franchising and the Entrepreneur
9. 9 Building a Powerful Bootstrap Marketing Plan
10. 10 E-Commerce and the Entrepreneur
11. 11 Pricing and Credit Strategies
12. 12 Creating a Successful Financial Plan
13. 13 Managing Cash Flow
14. 14 Choosing the Right Location and Layout
15. 15 Sources of Financing: Equity and Debt
16. 16 Global Aspects of Entrepreneurship
17. 17 Building a New Venture Team and Planning for the Next Generation

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