Foundations of Marketing 5th Edition Pride Test Bank

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Foundations of Marketing 5th Edition Pride Test Bank.

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Foundations of Marketing 5th Edition Pride Test Bank

Product details:

ISBN: 1111580162
ISBN-13: 9781111580162
Authors: William M Pride, O C Ferrell
Popular with readers from all backgrounds and interest levels, FOUNDATIONS OF MARKETING, 5th Edition introduces you to the essentials and latest trends in marketing with strong visuals and stimulating, timely discussions. Meaningful coverage of current marketing strategies and concepts includes social media, entrepreneurship, sustainability, globalization, customer relationship management, supply chain management, and e-commerce models. Emerging topics, such as social and environmental responsibility, entrepreneurship, and marketing during transitional times depict the changing nature of business, keeping you in touch with and prepared for a competitive world. Illustrating the issues with captivating photos, screenshots, advertisements, and examples from real life, FOUNDATIONS OF MARKETING, 5th Edition also offers a variety of modern learning supplements, such as podcasts, videos, and an interactive marketing plan, to help you develop the practical decision-making skills you need for professional success.

Table contents:

Part I: STRATEGIC MARKETING AND ITS ENVIRONMENT.

1. Customer-Driven Strategic Marketing.

2. Planning Marketing Strategies.

3. The Marketing Environment, Social Responsibility, and Ethics.

Part II: MARKETING RESEARCH AND TARGET MARKETS.

4. Marketing Research and Information Systems.

5. Target Market Segmentation and Evaluation.

Part III: CUSTOMER BEHAVIOR AND E-MARKETING.

6. Consumer Buying Behavior.

7. Business Markets and Buying Behavior.

8. Reaching Global Markets.

9. E-Marketing, Digital Media, and Social Networking.

Part IV: PRODUCT DECISIONS.

10. Product, Branding, and Packaging Concepts.

11. Developing and Managing Goods and Services

. Part V: PRICING DECISIONS.

12. Pricing Concepts.

13. Pricing Management.

Part VI: DISTRIBUTION DECISIONS.

14. Marketing Channels and Supply-Chain Management.

15. Retailing, Direct Marketing, and Wholesaling.

Part VII. Promotion Decisions.

16. Integrated Marketing Communications.

17. Advertising and Public Relations.

18. Personal Selling and Sales Promotion.

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