Foundations of Marketing 7th Edition Pride Solutions Manual
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Foundations of Marketing 7th Edition Pride Solutions Manual
Product details:
- ISBN-10 : 1305405765
- ISBN-13 : 978-1305405769
- Author: William M. Pride, O. C. Ferrell
Discover the essentials in today’s marketing and examine the latest trends with the significant visuals and stimulating, timely discussions in the book that’s popular with students from all backgrounds: FOUNDATIONS OF MARKETING, 7E. Meaningful coverage of current marketing strategies and concepts explores social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing.
Table contents:
Ch 1: Customer-Driven Strategic Marketing
Ch 2: Planning, Implementing, and Evaluating Marketing Strategies
Ch 3: The Marketing Environment, Social Responsibility, and Ethics
Ch 4: Marketing Research and Information Systems
Ch 5: Target Markets: Segmentation and Evaluation
Ch 6: Consumer Buying Behavior
Ch 7: Business Markets and Buying Behavior
Ch 8: Reaching Global Markets
Ch 9: Digital Marketing and Social Networking
Ch 10: Product, Branding, and Packaging Concepts
Ch 11: Developing and Managing Goods and Services
Ch 12: Pricing Concepts and Management
Ch 13: Marketing Channels and Supply-Chain Management
Ch 14: Retailing, Direct Marketing, and Wholesaling
Ch 15: Integrated Marketing Communications
Ch 16: Advertising and Public Relations
Ch 17: Personal Selling and Sales Promotion
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