Fundraising Principles and Practice 1st Edition Worth Test Bank

Fundraising Principles and Practice 1st Edition Worth Test Bank

Product details:

• ISBN-10 ‏ : ‎ 1483319520
• ISBN-13 ‏ : ‎ 978-1483319520
• Author: Michael J Worth

Fundraising: Principles and Practice provides readers with a comprehensive introduction to fundraising. Taking a balanced perspective, bestselling author Michael J. Worth offers insights on the practical application of relevant theory. The text is designed to engage readers in thinking critically about issues in fundraising and philanthropy to prepare them for careers in the nonprofit sector. Worth explores donor motivations and fundraising techniques for annual giving programs, major gift programs, planned giving, and corporate and foundation giving and campaigns. Traditional methods, including direct mail and personal solicitations, are discussed as well as new tools and practices, including online fundraising, crowd-funding and social networks, analytics, and predictive modeling. Written specifically for nonprofit career-oriented individuals, this book helps readers become successful fundraisers.

Table contents:

1 Overview of Fundraising and Philanthropy

2 Understanding the Nonprofit Sector and Nonprofit Organizations

3 Understanding Donors

4 Principles of Fundraising

5 Preparing for Successful Fundraising

6 Annual-Giving Programs

7 Major-Gifts Programs

8 Planned Giving

9 Corporate Support

10 Foundation Support

11 Campaigns

12 Managing Fundraising Programs

13 Organizing and Managing Fundraising Staff

14 Legal and Ethical Considerations

15 International Fundraising and Philanthropy

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