Global Marketing Management 6th Edition Kotabe Solutions Manual
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Global Marketing Management 6th Edition Kotabe Solutions Manual.
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Global Marketing Management 6th Edition Kotabe Solutions Manual
Product details:
- ISBN-10 : 1118466489
- ISBN-13 : 978-1118466483
- Author: D. Maheswaran
Get the Global Edge in Marketing “The conceptual framework developed in this book will facilitate an in-depth study of international marketing issues. . well-thought out and structured analysis of several important concepts. A comprehensive set of tools are presented so that students can analyze and understand the global marketplace. The examples are application oriented and focus on interesting business practices. Country coverage is extensive. The global perspectives inserts are a major strength of the book. It provides unique and novel insights on the strategies of multinational corporations in a wide range of situations and countries.” – D. Maheswaran, New York University
Table contents:
Chapter 1 – Globalization Imperative
Chapter 2 – Economic Environment
Chapter 3 – Financial Environment
Chapter 4 – Global Cultural Environment and Buying Behavior
Chapter 5 – Political and Legal Environment
Chapter 6 – Global Marketing Research
Chapter 7 – Global Segmentation and Positioning
Chapter 8 – Global Marketing Strategies
Chapter 9 – Global Market Entry Strategies
Chapter 10 – Global Product Policy Decisions
Chapter 11 – Global Product Policy Decisions
Chapter 12 – Global Pricing
Chapter 13 – Global Communication Strategies
Chapter 14 – Sales Management
Chapter 15 – Global Logistics and Distribution
Chapter 16 – Export and Import Management
Chapter 17 – Planning, Organization, and Control of Global Marketing Operations
Chapter 18 – Marketing Strategies for Emerging Markets
Chapter 19 – Global Marketing and the Internet
Chapter 20 – Sustainable Marketing in the Global Marketplace
Cases
Subject Index
Author Index
Company Index
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