Global Marketing Management 6th Edition Kotabe Test Bank
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Product Details:
- ISBN-10 : 1118466489
- ISBN-13 : 978-1118466483
- Author:
Get the Global Edge in Marketing “The conceptual framework developed in this book will facilitate an in-depth study of international marketing issues. . well-thought out and structured analysis of several important concepts. A comprehensive set of tools are presented so that students can analyze and understand the global marketplace. The examples are application oriented and focus on interesting business practices. Country coverage is extensive. The global perspectives inserts are a major strength of the book. It provides unique and novel insights on the strategies of multinational corporations in a wide range of situations and countries.” – D. Maheswaran, New York University “This text definitely portrays modern teaching concepts in global marketing – much more holistic examination of the marketing function.” – Hildy Teegen, The George Washington University “It is truly global, comprehensive, and cross-functional. Extensive coverage of sourcing strategy, GATT/WTO/FTAs, and culture’s role across all elements add new dimensions. The increased coverage of segmentation has long been overdue in this field and is well-handled in this text. The work is current, up-to-date, and portrays modern teaching concepts in global marketing. Many of the examples are unique to this text and serve as refreshing changes from the tired war stories that often appear again and again elsewhere.” – Scott Swan, The College of William & Mary “The authors’ tone and style shall appeal to our students. They write in a clear and comprehensive style. . The authors have researched well and presented appropriate and interesting examples to illustrate the text. The cases cover extensive geographical areas; functional areas such as product, pricing, promotion and advertising, technology, retailing, etc. add to the students’ learning experience.
Table of Content:
Chapter 1 – Globalization Imperative
Chapter 2 – Economic Environment
Chapter 3 – Financial Environment
Chapter 4 – Global Cultural Environment and Buying Behavior
Chapter 5 – Political and Legal Environment
Chapter 6 – Global Marketing Research
Chapter 7 – Global Segmentation and Positioning
Chapter 8 – Global Marketing Strategies
Chapter 9 – Global Market Entry Strategies
Chapter 10 – Global Product Policy Decisions
Chapter 11 – Global Product Policy Decisions
Chapter 12 – Global Pricing
Chapter 13 – Global Communication Strategies
Chapter 14 – Sales Management
Chapter 15 – Global Logistics and Distribution
Chapter 16 – Export and Import Management
Chapter 17 – Planning, Organization, and Control of Global Marketing Operations
Chapter 18 – Marketing Strategies for Emerging Markets
Chapter 19 – Global Marketing and the Internet
Chapter 20 – Sustainable Marketing in the Global Marketplace
Cases
Subject Index
Author Index
Company Index
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