Global Marketing Practical Insights and International Analysis 1st Edition Farrell Test Bank
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Global Marketing Practical Insights and International Analysis 1st Edition Farrell Test Bank.
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Global Marketing Practical Insights and International Analysis 1st Edition Farrell Test Bank
Product details:
- ISBN-10 : 9781446252642
- ISBN-13 : 978-1446252642
- Author: Carlyle Farrell
This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals.
Table contents:
Chapter 1: Global Marketing Explained
Chapter 2: The Cultural Environment
Chapter 3: The Economic & Financial Environments
Chapter 4: Political & Legal Environments
Chapter 5: Trade & Protectionism
Chapter 6: Researching Global Markets
Chapter 7: Selecting Foreign Markets
Chapter 8: Entering Foreign Markets
Chapter 9: Global Product & Services
Chapter 10: Global Distribution Strategies
Chapter 11: Global Pricing Strategies
Chapter 12: Global Communication & Sales Strategies
Chapter 13: Global Marketing Strategy and Implementation
Chapter 14: The Marketing Strategies of Emerging Market MNEs
Chapter 15: The Future of Global Marketing
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