Hospitality Marketing Management 5th Edition Reid Test Bank
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Hospitality Marketing Management 5th Edition Reid Test Bank
Product details:
- ISBN-10 : 0470088583
- ISBN-13 : 978-0470088586
- Author: Robert D. Reid, David C. Bojanic
Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.
Table contents:
PART ONE: INTRODUCTION TO HOSPITALITY MARKETING.
Chapter 1 The Functions of Marketing.
Chapter 2 Introduction to Hospitality Services Marketing.
PART TWO: UNDERSTANDING AND TARGETING HOSPITALITY CONSUMERS.
Chapter 4 Market Segmentation and Positioning.
PART THREE: MARKETING PLANNING AND INFORMATION.
PART FOUR: PRODUCT–SERVICE MIX AND DISTRIBUTION STRATEGIES.
Chapter 7 Developing New Products and Services.
Chapter 8 Managing Products and Services.
Chapter 9 Marketing Channels.
Chapter 10 Electronic Commerce.
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