Hospitality Marketing Management 5th Edition Reid Test Bank

Hospitality Marketing Management 5th Edition Reid Test Bank

Product details:

• ISBN-10 ‏ : ‎ 0470088583
• ISBN-13 ‏ : ‎ 978-0470088586
• Author: Robert D. Reid, David C. Bojanic

Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.

Table contents:

PART ONE: INTRODUCTION TO HOSPITALITY MARKETING.

Chapter 1 The Functions of Marketing.

Chapter 2 Introduction to Hospitality Services Marketing.

PART TWO: UNDERSTANDING AND TARGETING HOSPITALITY CONSUMERS.

Chapter 4 Market Segmentation and Positioning.

PART THREE: MARKETING PLANNING AND INFORMATION.

PART FOUR: PRODUCT–SERVICE MIX AND DISTRIBUTION STRATEGIES.

Chapter 7 Developing New Products and Services.

Chapter 8 Managing Products and Services.

Chapter 9 Marketing Channels.

Chapter 10 Electronic Commerce.

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