Information Systems A Managers Guide to Harnessing Technology 1st Edition Gallaugher Test Bank
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Product Details:
- ISBN-10 : 1453345787
- ISBN-13 : 978-1453345801
- Author:
Information Systems: A Manager’s Guide to Harnessing Technology is suitable for undergraduate or MBA-level courses on business or management information systems taught in two- or four-year schools that are often called Introduction to Information Systems, Strategic Information Systems, Capstone Information Systems course, Technology Entrepreneurship, Digital Organization/Digital Leadership, Management Information, Information Technology or similar.
Information Systems: A Manager’s Guide to Harnessing Technology is updated regularly. In doing so, its primary goal is to strike a balance between core content and new developments in a rapidly evolving field. The result is a narrative grounded in relevant management theory and practice that features current, fresh, and engaging case studies and applications. Nearly all chapters receive at least some refresh of examples, statistics, and other data, while also ensuring the book’s underlying framework remains consistent and reflective of management best practices for using and successfully leveraging technology for individual and company success.
Table of contents:
Chapter 1: Setting the Stage: Technology and the Modern Enterprise
Chapter 2: Strategy and Technology: Concepts and Frameworks for Achieving Success
Chapter 3: Zara: Fast Fashion from Savvy Systems
Chapter 4: Netflix in Two Acts: Sustaining Leadership in an Epic Shift from Atoms to Bits
Chapter 5: Moore’s Law and More: Fast, Cheap Computing, and What This Means for the Manager
Chapter 6: Disruptive Technologies: Understanding Giant Killers and Tactics to Avoid Extinction
Chapter 7: Amazon: An Empire Stretching from Cardboard Box to Kindle to Cloud
Chapter 8: Platforms, Network Effects, and Competing in a Winner-Take-All World
Chapter 9: Social Media, Peer Production, and Leveraging the Crowd
Chapter 10: The Sharing Economy, Collaborative Consumption, and Efficient Markets through Tech
Chapter 11: Facebook: Platforms, Privacy, and Big Business from the Social Graph
Chapter 12: Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech with Fashion
Chapter 13: Understanding Software: A Primer for Managers
Chapter 14: Software in Flux: Open Source, Cloud, Virtualized, and App-Driven Shifts
Chapter 15: Data and Competitive Advantage: Databases, Analytics, AI, and Machine Learning
Chapter 16: A Manager’s Guide to the Internet and Telecommunications
Chapter 17: Information Security: Barbarians at the Gateway (and Just About Everywhere Else)
Chapter 18: Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity
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