Integrated Advertising Promotion and Marketing Communications Global 8th Edition Clow Test Bank

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Integrated Advertising Promotion and Marketing Communications Global 8th Edition Clow Test Bank.

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Product details:

  • ISBN-10 ‏ : ‎ 0134484134
  • ISBN-13 ‏ : ‎ 978-0134484136
  • Author:  Kenneth E. Clow (Author), Donald E. Baack (Author)

Integrated Advertising, Promotion, and Marketing Communications [RENTAL EDITION]

Table of contents:

Part I: The IMC Foundation

1. Integrated Marketing Communications

2. Brand Management

3. Buyer Behaviors

4. The IMC Planning Process

 

Part II: IMC Advertising Tools

5. Advertising Campaign Management

6. Advertising Design

7. Traditional Media Channels

 

Part III: Digital and Alternative Marketing

8. Digital Marketing

9. Social Media

10. Alternative Marketing

 

Part IV: IMC Promotional Tools

11. Database and Direct Response Marketing and Personal Selling

12. Sales Promotions

13. Public Relations and Sponsorship Programs

 

Part V: IMC Ethics, Regulation, and Evaluation

14. Relations and Ethical Concerns

15. Evaluating an Integrated Marketing Program

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