Integrated Marketing Communications 4th Edition Chitty Solutions Manual
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Integrated Marketing Communications 4th Edition Chitty Solutions Manual.
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This is completed downloadable of Integrated Marketing Communications 4th Edition Chitty Solutions Manual
Product Details:
- ISBN-10 : 0133157873
- ISBN-13 : 978-0133157871
- Author: Keith J. Tuckwell
Integrated Marketing Communications presents essential elements of integrated marketing communications in a clear, concise, and informative manner. The book is written in a straightforward, easy-to-understand manner and is full of examples and illustrations that students will quickly identify with.
Table of Content:
- Part 1. Integrated marketing communications : a conceptual framework
- 1. Integrated marketing communications and brand equity enhancement
- 2. The communication process
- 3. Persuasion in marketing communications
- 4. Market segmentation and brand positioning
- Part 2. Managing and planning for integrated marketing communications
- 5. Establishing objectives and budgeting for IMC campaigns
- 6. Developing message strategies
- 7. Media planning and analysis
- Part 3. Media channels and IMC elements
- 8. Broadcast media
- 9. Print and support media
- 10. Digital and social media marketing
- 11. Direct marketing and sales promotion
- 12. Personal selling and relationship marketing
- 13. Marketing public relations and sponsorship marketing
- Part 4. Evaluating integrated marketing communications
- 14. Evaluating integrated marketing communication effectiveness.
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