Integrated Marketing Communications Strategic Planning Perspectives Canadian 5th Edition Tuckwell Test Bank

Integrated Marketing Communications Strategic Planning Perspectives Canadian 5th Edition Tuckwell Test Bank

Product details:

• ISBN-10 ‏ : ‎ 0134270371
• ISBN-13 ‏ : ‎ 978-0134270371
• Author: Keith Tuckwell St. Lawrence College

Integrated Marketing Communications presents essential elements of integrated marketing communications in a clear, concise, and informative manner. The book is written in a straightforward, easy-to-understand manner and is full of examples and illustrations that students will quickly identify with.

Table contents:

1. Part 1 Understanding Integrated Marketing Communications
2. Chapter 1 Integrated Marketing Communications: An Overview
3. Chapter 2 Strategic Planning Principles
4. Chapter 3 Branding Strategy
5. Part 2 Planning for Integrated Media
6. Chapter 4 Advertising Planning: Creative
7. Chapter 5 Advertising Planning: Broadcast, Print, and Out-of-Home
8. Chapter 6 Planning for Direct Response Communications
9. Chapter 7 Planning for Online and Interactive Communications
10. Part 3 Planning for Integrated Marketing
11. Chapter 8 Sales Promotion
12. Chapter 9 Public Relations
13. Chapter 10 Experiential Marketing, Events, and Sponsorships
14. Chapter 11 Personal Selling
15. Part 4 Measuring Performance
16. Chapter 12 Evaluating Marketing Communications Programs
17. Appendix 1 Media Buying Principles and Media Information Resources
18. Appendix 2 Integrated Marketing Communications Plan: Mr. Sub
19. Glossary
20. Index

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