International Business 2nd Edition Peng Test Bank

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Product details:

• ISBN-10 ‏ : ‎ 1473722640
• ISBN-13 ‏ : ‎ 978-1473722644
• Author:  Klaus Meyer (Author)

The second edition of International Business offers a comprehensive and accessible introduction to international business that starts from Europe but ultimately encompasses the globe. This edition has been fully updated to reflect the rapidly changing world of business, including more coverage of emerging economies and trading blocks. The text’s comprehensive coverage is arranged around one central question – what determines the success and failure of firms around the globe? Scholarly research is used throughout to help answer this question and to facilitate learning of the key concepts.

Table of contents:

Part 1: LAYING FOUNDATIONS.

1. Globalizing Business.

2. Understanding Formal Institutions: Politics, Laws, and Economics.

3. Emphasizing Informal Institutions: Cultures, Ethics, and Norms.

4. Leveraging Resources and Capabilities. PengAtlas 1.

Part 1 Integrative Cases.

Part 2: ACQUIRING TOOLS.

5. Trading Internationally.

6. Investing Abroad Directly.

7. Dealing with Foreign Exchange.

8. Capitalizing on Global and Regional Integration. PengAtlas 2. Part 2 Integrative Cases.

Part 3: STRATEGIZING AROUND THE GLOBE.

9. Growing and Internationalizing the Entrepreneurial Firm.

10. Entering Foreign Markets.

11. Managing Global Competitive Dynamics.

12. Making Alliances and Acquisitions Work.

13. Strategizing, Structuring, and Learning around the World. PengAtlas 3. Part 3 Integrative Cases.

Part 4: BUILDING FUNCTIONAL EXCELLENCE.

14. Competing on Marketing and Supply Chain Management.

15. Managing Human Resources Globally.

16. Financing and Governing the Corporation Globally.

17. Managing Corporate Social Responsibility Globally. PengAtlas 4. Part 4 Integrative Cases.

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