International Business The Challenges of Globalization Global 7th Edition Wild Test Bank

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International Business The Challenges of Globalization Global 7th Edition Wild Test Bank.

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Product details:

  • ISBN-10 ‏ : ‎ 0133063003
  • ISBN-13 ‏ : ‎ 978-0133063004
  • Author: John J. Wild (Author), Kenneth L. Wild (Author)

Directed primarily toward undergraduate International Business majors, this text also provides practical content for future industry professionals.

A readable, concise, and innovative tour through international business,this textpresents the subject matter in a comprehensive – yet succinct – framework. Real-world examples and engaging features bring concepts to life and make international business accessible to all.

The Seventh Edition better explains the influence of the global credit crisis and recent recession on international business, and even more fully embraces the crucial role of emerging markets in today’s global economy.

Table of contents:

PART I: GLOBAL BUSINESS ENVIRONMENT

  1. Globalization

PART II: NATIONAL BUSINESS ENVIRONMENTS

  1. Cross-Cultural Business
  2. Political Economy and Ethics
  3. Economic Development of Nations

PART III: INTERNATIONAL TRADE AND INVESTMENT

  1. International Trade Theory
  2. Political Economy of Trade
  3. Foreign Direct Investment
  4. Regional Economic Integration

PART IV: THE INTERNATIONAL FINANCIAL SYSTEM

  1. International Financial Markets
  2. International Monetary System

PART V: INTERNATIONAL BUSINESS MANAGEMENT

  1. International Strategy and Organization
  2. Analyzing International Opportunities
  3. Selecting and Managing Entry Modes
  4. Developing and Marketing Products
  5. Managing International Operations
  6. Hiring and Managing Employees

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