International Business The New Realities 3rd Edition Cavusgil Test Bank
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International Business The New Realities 3rd Edition Cavusgil Test Bank.
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Product details:
- ISBN-10 : 9780132991261
- ISBN-13 : 978-0132991261
- Author:
An innovative text that captures the spirit of International Business.
Based on the authors’ collective teaching and working experience–as well as discussions with hundreds of practitioners, students, and faculty–International Business: The New Realities is a complete system that seamlessly integrates cases, exercises, and videos.
The Third Edition has been completely revised and continues to reflect the new realities of today’s international business environment for tomorrow’s managers.
Table of contents:
- 1 Introduction: What Is International Business?
- 2 Globalization of Markets and the Internationalization of the Firm
- 3 The Cultural Environment of International Business
- 4 Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business
- 5 Theories of International Trade and Investment
- 6 Political and Legal Systems in National Environments
- 7 Government Intervention and Regional Economic Integration
- 8 Understanding Emerging Markets
- 9 The International Monetary and Financial Environment
- 10 Financial Management and Accounting in the Global Firm
- 11 Strategy and Organization in the International Firm
- 12 Global Market Opportunity Assessment
- 13 Exporting and Global Sourcing
- 14 Foreign Direct Investment and Collaborative Ventures
- 15 Licensing, Franchising, and Other Contractual Strategies
- 16 Marketing in the Global Firm
- 17 Human Resource Management in the Global Firm
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