International Marketing 14th Edition Cateora Test Bank
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Product Details:
- ISBN-10 : 0073380989
- ISBN-13 : 978-0073380988
- Author:
great hardcover book
Table of Content:
Chapter 1: The scope and challenge of international marketing 2
Chapter 2: The dynamic environment of international trade 30
EXTERNAL ENVIRONMENT 63
Chapter 3: Cultural dynamics in assessing global markets 64
Chapter 4: Culture, management style and business systems 116
Chapter 5: Financing the international operation 158
Chapter 6: The political and legal environment: a critical concern 178
GLOBAL OPPORTUNITIES 209
Chapter 7: Developing a global vision through marketing research 210
Chapter 8: Emerging markets 252
Chapter 9: Multinational market regions and market groups 282
DEVELOPING GLOBAL MARKETING STRATEGIES 317
Chapter 10: Global marketing management 318
Chapter 11: Small and medium size enterprise internationalisation 344
Chapter 12: Products for consumers 374
Chapter 13: Products and services for businesses 406
Chapter 14: International marketing channels 428
Chapter 15: Exporting, managing and logistics 472
Chapter 16: Integrated marketing communications and international advertising 498
Chapter 17: Personal selling and sales management 534
Chapter 18: Pricing for international markets 564
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