International Marketing 16th Edition Cateora Test Bank
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This is completed downloadable of International Marketing 16th Edition Cateora Test Bank
Product Details:
- ISBN-10 : 9387432327
- ISBN-13 : 978-9387432321
- Author:
Brand New International Paper-back Edition Same as per description, **Economy edition, May have been printed in Asia with cover stating Not for sale in US. Legal to use despite any disclaimer on cover. Save Money. Contact us for any queries. Best Customer Support! All Orders shipped with Tracking Number
Table of Content:
Part One-An Overview
Chapter 1: The Scope and Challenge of International Marketing 
Chapter 2: The Dynamic Environment of International TradePart Two-The Cultural Environment of Global Markets
Chapter 3: History and Geography: The Foundations of Culture
Chapter 4: Cultural Dynamics in Assessing Global Markets
Chapter 5: Culture, Management Style, and Business Systems 
Chapter 6: The Political Environment: A Critical Concern 
Chapter 7: The International Legal Environment: Playing by the Rules 
Part Three-Assessing Global Market Opportunities
Chapter 8: Developing a Global Vision through Marketing Research 
Chapter 9: Economic Development and the Americas
Chapter 10: Europe, Africa, and the Middle East 
Chapter 11: Asia Pacific RegionPart Four-Developing Global Marketing Strategies
Chapter 12: Global Marketing Management: Planning and Organization 
Chapter 13: Products and Services for Consumers 
Chapter 14: Products and Services for Businesses
Chapter 15: International Marketing Channels
Chapter 16: Integrated Marketing Communications and International Advertising
Chapter 17: Personal Selling and Sales Management 
Chapter 18: Pricing for International Markets 
Part Five-Implementing Global Marketing Strategies
Chapter 19: Negotiating with International Customers, Partners, and Regulators 
Part Six-Supplementary Material
The Country Notebook – A Guide for Developing a Marketing PlanCultural AnalysisEconomic AnalysisMarket Audit and Competitive Market AnalysisPreliminary Market Plan
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