International Marketing Asia Pacific 3rd Edition Czinkota Test Bank

International Marketing Asia Pacific 3rd Edition Czinkota Test Bank

Product details:

• ISBN-10 ‏ : ‎ 0170237877
• ISBN-13 ‏ : ‎ 978-0170237871
• Author: Michael Czinkota, Ilkka Ronkainen

This third Asia Pacific edition of International Marketing continues to offer up-to-date examples from Australia, New Zealand and throughout the Asia Pacific region alongside an international perspective to provide a truly global context. The text examines the unique conditions in which businesses from this region operate, concentrating on the challenges that face marketers.

International Marketing Asia Pacific 3rd Edition Czinkota Solutions Manual

Table contents:

Part I: THE INTERNATIONAL MARKETING ENVIRONMENT.

1: Global Environmental Drivers.

2: International Trade Frameworks and Policy.

3: The Role of Culture.

4: The Economic Environment.

5: The Political and Legal Environment.

Part II: FINDING GLOBAL CUSTOMERS.

6: Consumer, Industrial, and Government Markets.

7: Strategic Planning.

8: Analyzing People and Markets.

9: Market Entry and Expansion.

10: Marketing Organization, Implementation, and Control.

Part III: THE GLOBAL MARKETING MIX.

11: Product Management and Global Brands.

12: Global Marketing of Services.

13: Advertising, Promotion, and Sales.

14: Pricing Strategies and Tactics.

15: Global Distribution and Logistics.

Part IV: LEADERSHIP IN GLOBAL MARKETING.

16: Social Networks and Communication.

17: Leadership, Corporate Social Responsibility, and Sustainability.

18: New Directions and Challenges.

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