Name: Introduction to Media Literacy 1st Edition Potter Test Bank
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ISBN-10 ‏ : ‎ 1483379582
ISBN-13 ‏ : ‎ 978-1483379586
AUthor: W. James Potter (Author)

Introduction to Media Literacy builds students’ media literacy step-by-step to make them more knowledgeable about all facets of the media and more strategic users of media messages. In nine streamlined chapters, all of the essential media topics are covered – from understanding media audiences, industries, and effects to confronting controversies like media ownership, privacy, and violence – in a concise format that keeps students focused on improving their media literacy skills as effectively and efficiently as possible.

Table of contents:

CHAPTER 1 Why Increase Media Literacy?
CHAPTER 2 Media Literacy Approach
CHAPTER 3 Mass Media Industries: Historical Perspective
CHAPTER 4 Mass Media Industries: The Economic Game
CHAPTER 5 Mass Media Audience: Industry Perspective
CHAPTER 6 Mass Media Audience: Individual Perspective
CHAPTER 7 Mass Media Content
CHAPTER 8 Mass Media Effects
CHAPTER 9 Springboard

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