Introduction to the Business of Tourism 1st Edition Vasudevan Test Bank
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Introduction to the Business of Tourism 1st Edition Vasudevan Test Bank.
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Product details:
- ISBN-10 : 9386062259
- ISBN-13 : 978-9386062253
- Author:
An outcome of years of experience and practice, An Introduction to the Business of Tourism offers a fresh perspective of the skill-oriented, knowledge-based and multi-disciplinary arena of the tourism business. It presents a balanced mix of the basic principles and concepts, their application and policy implications as well as the business realities and operational aspects of the tourism industry.
Divided into four sections and spread across nineteen chapters, this textbook delves deep into Indian and international tourism experiences with numerous integrated case studies and examples.
Table of contents:
Chapter 1
The Business of Tourism: An Introduction
Mark Anthony Camilleri, University of Malta, Malta
Chapter 2
How Foreign Tourist Intermediaries Perceive and Sell a Destination: The
Case of Portugal
Ana Mano Gomes, Universidade de Aveiro, Portugal
Rui Augusto da Costa, Universidade de Aveiro, Portugal
António Carrizo Moreira, Universidade de Aveiro, Portugal
Chapter 3
Is the Tourism Destination a Core Attribute in the Choice of Cruise
Consumers?
Donata Vianelli, University of Trieste, Italy
Manuela Valta, University of Trieste, Italy
Chapter 4
Impacts of the Tourist Activity and Citizens’ Evaluation About the Necessity
for Resting Periods
Jose Maria Martin, Universidad Internacional de La Rioja, Spain
Chapter 5
The Use of Differential Pricing in Tourism and Hospitality
Aurelio G. Mauri, Università di Lingue e Comunicazione, Italy
Ruggero Sainaghi, Università di Lingue e Comunicazione, Italy
Giampaolo Viglia, University of Portsmouth, UK
…
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