M Business 3rd Edition Ferrell Test Bank

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Product Details:

• ISBN-10 ‏ : ‎ 0077924886
• ISBN-13 ‏ : ‎ 978-0077924881
• AUthor: O. C. Ferrell (Author), Geoffrey Hirt (Author), Linda Ferrell (Author)

The business world can be hazy-tough to navigate and understand. With obstacles put in place to question a potential leader’s ethics, world view and career outlook, how does a future leader rise to the top while overcoming obstacles?
“M: Business” brings clarity to what business is about. Its design provides a “cutting edge approach” to business, and its technology components offer an “active learning environment,” allowing students to envision a prosperous career in business.

Table of contents:

Part 1: Business in a Changing World

Chapter 1: The Dynamics of Business and Economics

Chapter 2: Business Ethics and Social Responsibility

Appendix: The Legal and Regulatory Environment

Chapter 3: Business in a Borderless World

Part 2: Starting and Growing a Business

Chapter 4 : Options for Organizing Business

Chapter 5: Small Business, Entrepreneurship, and Franchising

Part 3: Managing for Quality and Competitiveness

Chapter 6 : The Nature of Management

Chapter 7 : Organization, Teamwork, and Communication

Chapter 8: Managing Service and Manufacturing Operations

Part 4: Creating the Human Resource Advantage

Chapter 9: Motivating the Workforce

Chapter 10: Managing Human Resources

Part 5: Marketing: Developing Relationships

Chapter 11: Customer Driven Marketing

Chapter 12: Dimensions of Marketing Strategy

Chapter 13: Digital Marketing and Social Networking

Part 6: Financing the Enterprise

Chapter 14: Money and the Financial System

Chapter 15: Accounting and Financial Statements

Chapter 16: Financial Management and Securities Markets

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