M Business 4th Edition Ferrell Test Bank
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M Business 4th Edition Ferrell Test Bank
Product details:
- ISBN-10 : 0078023157
- ISBN-13 : 978-0078023156
- Author: O.C. Ferrell
The business world can be hazy-tough to navigate and understand. With obstacles put in place to question a potential leader’s ethics, world view and career outlook, how does a future leader rise to the top while overcoming obstacles?
M: Business brings clarity to what business is about. Its design provides a cutting edge approach to business, and its technology components offer an active learning environment, allowing students to envision a prosperous career in business.
Table contents:
CHAPTER 1: THE DYNAMICS OF BUSINESS AND ECONOMICS
CHAPTER 2: BUSINESS ETHICS AND SOCIAL RESPONSIBILITY
CHAPTER 3: BUSINESS IN A BORDERLESS WORLD
CHAPTER 4: OPTIONS FOR ORGANIZING BUSINESS
CHAPTER 5: SMALL BUSINESS, ENTREPRENEURSHIP, AND FRANCHISING
CHAPTER 6: THE NATURE OF MANAGEMENT
CHAPTER 7: ORGANIZATION, TEAMWORK, AND COMMUNICATION
CHAPTER 8: MANAGING OPERATIONS AND SUPPLY CHAINS
CHAPTER 9: MOTIVATING THE WORKFORCE
CHAPTER 10: MANAGING HUMAN RESOURCES
CHAPTER 11: CUSTOMER-DRIVEN MARKETING
CHAPTER 12: DIMENSIONS OF MARKETING STRATEGY
CHAPTER 13: DIGITAL MARKETING AND SOCIAL MEDIA
CHAPTER 14: ACCOUNTING AND FINANCIAL STATEMENTS
CHAPTER 15: MONEY AND THE FINANCIAL SYSTEM
CHAPTER 16: FINANCIAL MANAGEMENT AND SECURITIES MARKETS
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